Digital Advertisements Stop the Scroll This collection features digital ads created for Blizzard franchises and GRAV, spanning web placements, social campaigns, and partner promotions. Each piece was designed to quickly capture attention, communicate value, and move audiences toward engagement or purchase. These campaigns supported everything from major game releases and in-game events to lifestyle […]
World of Warcraft: Dragonflight Toolkit Take Flight Dragonflight marked a major tonal shift for World of Warcraft, a return to ancient magic, soaring dragons, and the mythic lands they call home. I led the creation of the expansion’s visual identity, designing the official logo and developing the comprehensive style guide that defined the look, […]
Rock N Roll Racing Louder. Faster. Meaner. Blizzard Entertainment brought back Rock ‘n’ Roll Racing as part of the Arcade Collection, delivering a version that respects the game’s cult-classic roots while cranking the intensity up to 11. My task was to design a logo that captured that same spirit, something that screams metal, explosions, […]
Overwatch League: Philadelphia Fusion Rebrand Where Legends are Forged Before the Overwatch League restructured, I worked on an early-stage rebrand for the Philadelphia Fusion. The goal was to evolve the team’s identity while staying true to Philadelphia’s grit, intensity, and unmistakable energy. During the early stages of design the league dissolved entirely and the […]
Diablo IV: Vessel of Hatred Toolkit Visual Foundations for the Next Chapter For the Vessel of Hatred expansion, I developed the visual toolkit that supports the game’s promotional and in-universe creative. I developed every aspect of the visual language, backgrounds, dividers, icons, patterns, buttons, and type treatments to capture the jungle atmosphere of Nahantu […]
Diablo IV: Lord of Hatred Built to Last Allickson Construction wanted a brand that felt as solid and dependable as the work his team delivers. I designed a no-nonsense logo and a clean, straightforward identity system grounded in strong typography and subtle design details, all meant to convey craftsmanship, reliability, and pride in the […]
Allickson Construction Built to Last Allickson Construction wanted a brand that felt as solid and dependable as the work his team delivers. I designed a no-nonsense logo and a clean, straightforward identity system grounded in strong typography and subtle design details, all meant to convey craftsmanship, reliability, and pride in the work. How It […]
Collector’s Edition World of Warcraft: Dragonflight Each World of Warcraft expansion has been accompanied by a Collector’s Edition. These sets are prized by fans as both functional upgrades and collectible pieces of Blizzard history. The Dragonflight Collector’s Edition featured a hardcover art book, a pin set of the Dragon Aspects, a themed mousepad, and the […]
The Art of Diablo IV Crafting Darkness Featured in the Diablo IV Collector’s Edition, this 300+ page art book showcases the visual heart of Sanctuary. I served as the graphic designer collaborating closely with Diablo’s artists and developers to curate and design a volume that reflects the game’s brutal, haunting atmosphere. The book quickly […]
Nano Cola Fuel the Victory This project brought Overwatch’s in-game Nano Cola, D.Va’s signature drink, into the real world as a limited-edition soda in partnership with Coca-Cola. I explored a bold packaging direction inspired by street art and high-energy visual textures, aiming to blend futuristic esports culture with the appeal of an iced, refreshing […]