TY STEVENS CREATIVE

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Can you Ever Have too much Spandex? No.

Primo developed To the Max, an energetic anthem inspired by the vibrant spirit of the 1980s. Our visual direction drew heavily from the 1986 National Aerobic Championships, creating a nostalgic yet dynamic backdrop.

 

Background

The narrative centered around a dance duo who are drawn to each other but won’t make a move until they’ve reached their ultimate goal.


The chemistry, choreography, and era-specific styling all came together to create a world that’s as fun to watch as it was to make.

 

Category/Cinematography & Video Editing

Skills

Creative Direction
Storyboarding
Low Budget
Cinematography
Lighting
Location Scouting
Video Editing
Color Grading
Collaboration

 

 

Tools

Premiere Pro

Collaborators

Laura Lee Bishop
Joe Barlow
Arturo Abraham Fuentes
John Michael Taylor

What makes packaging worth saving?

GRAV’s original packaging was practical, but it lacked the personality to match the company’s innovative products. We set out to create a system of packaging that would jump off the shelves and that customers would want to keep.

Video of the Year Finalist - Austin Music Video Festival

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PORTRAIT COLLECTION

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