TY STEVENS CREATIVE

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Design worth Stealing?

Shadowlands introduced players to the afterlife of the Warcraft universe. Strange realms, powerful factions, and looming conflict. This global poster series focused on key characters from the expansion and was designed for high-traffic transit placements.


I’m especially proud of this series for an unexpected reason…
The posters kept getting stolen from the metro displays.

 

Background

The assignment was to create a global poster series that introduced the major characters of Shadowlands to both longtime Warcraft players and new audiences. The posters needed to translate the expansion’s layered themes of afterlife realms, ruling factions, and rising conflict into bold, readable visuals suited for high-traffic transit environments.

 

Category/Graphic Design

Skills

Art Direction
Brainstorming
Creative Strategy
Layout Design
Print Design
Typography
Production Prep
Press Check
Collaboration

 

 

Tools

Photoshop
InDesign

Collaborators

Jorge Calleja
Michael Carrillo
Erik Jensen
Caroline Wu Bonti

What makes packaging worth saving?

GRAV’s original packaging was practical, but it lacked the personality to match the company’s innovative products. We set out to create a system of packaging that would jump off the shelves and that customers would want to keep.

Full Collection

PuSHING THE STYLE FURTHER

The success of the initial designs led to a request for more poster concepts, but the project couldn’t move forward once it became clear the budget wouldn’t be expanded beyond the original ask. Below is my initial exploration into the new direction.

NEXT PROJECT

DIGITAL ADVERTISEMENTS

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