TY STEVENS CREATIVE

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Where Legends are Forged

Before the Overwatch League restructured, I worked on an early-stage rebrand for the Philadelphia Fusion. The goal was to evolve the team’s identity while staying true to Philadelphia’s grit, intensity, and unmistakable energy.


During the early stages of design the league dissolved entirely and the project was discontinued. What remains is a series of early-stage comps that show the foundation of a brand ready to evolve.

 

Background

The Philadelphia Fusion was one of the original 12 teams in the Overwatch League, carrying the spirit and toughness of the city it represented. In 2022, our team was tasked with developing a new logo and full branding system, a fresh identity that honored the team’s legacy while giving it a bold new edge.

 

Category/Graphic Design & Branding

Skills

Brainstorming
Creative Strategy
Logo Exploration
Typography
Illustration
Color Theory
Layout Design
Concept Development
Collaboration

Tools

Illustrator
Photoshop

 

 

Collaborators

Jorge Calleja
Ricardo Mireles
Martin Nguyen
Hector Bolanos

What makes packaging worth saving?

GRAV’s original packaging was practical, but it lacked the personality to match the company’s innovative products. We set out to create a system of packaging that would jump off the shelves and that customers would want to keep.

Creative explorations

Singularity
Ignition
Shockwave
Reactor
Pulsebreak

Concept Buildouts

Singularity

This design aims to evoke the sensation of moving through a singularity with a secondary read paying a subtle homage to Philadelphia’s iconic Liberty Bell

Ignition

This mark captures the moment when stored energy snaps into focused motion, reflecting the fast-paced action at the heart of the Overwatch League.

Shockwave

This execution represents the moment of impact where a single force hits an enemy target. The secondary read is the expanding ripples, which are meant to represent the resonance of the Liberty Bell. A single strike can send vibrations across the entire city.

Reactor

This concept pulls directly from the geometry of tokamak fusion reactors, while simultaneously taking inspiration from the fanlight windows found throughout Philadelphia’s historic rowhomes and architecture.

Pulsebreak

This design is meant to show energy breaking through containment while creating a shape that resembles a black hole. It’s an expression of speed, disruption, and precision.

NEXT PROJECT

ROCK N ROLL RACING

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