How It Started
How It Was Made
Who Made It Possible
What makes packaging worth saving?
GRAV’s original packaging was practical, but it lacked the personality to match the company’s innovative products. We set out to create a system of packaging that would jump off the shelves and that customers would want to keep.
Creating the Building Blocks
Original Illustrations
Lastly I created custom illustrations to give each package its own personality while still feeling part of a unified system.
Backgrounds
After the company updated from Grav Labs to GRAV, I updated the logo by refining the shapes so that the wordmark felt bolder and more balanced.
Shape Language
Inspired by the free-spirited past of counterculture and the clean lines of today’s smoke shops, I chose fonts that blended retro and contemporary styles to give the system a distinct yet flexible voice.
Patterns
Bright, bold color palettes with unexpected pairings pushed the brand further, turning every package into an opportunity to catch someone's eye.
Foliage
Bright, bold color palettes with unexpected pairings pushed the brand further, turning every package into an opportunity to catch someone's eye.
Putting the Pieces Together
