To The Max Music Video   Can you Ever Have too much Spandex? No. Primo developed To the Max, an energetic anthem inspired by the vibrant spirit of the 1980s. Our visual direction drew heavily from the 1986 National Aerobic Championships, creating a nostalgic yet dynamic backdrop. How It Started   Background The narrative centered […]

Royalty Music Video   Caught up in the Fantasy Ashley Gold, the writer and vocalist for Holidae, created Royalty as both an outlet and a reminder of her self worth. It’s a song about walking away from an abusive relationship and the hard work that follows. How It Started   Background When scouting locations, I […]