GRAV Packaging Redesign What makes packaging worth saving? GRAV’s original packaging was practical, but it lacked the personality to match the company’s innovative products. We set out to create a system of packaging that would jump off the shelves and that customers would want to keep. How It Started Background The assignment called […]
World of Warcraft: Shadowlands Transit Posters Design worth Stealing? Shadowlands introduced players to the afterlife of the Warcraft universe. Strange realms, powerful factions, and looming conflict. This global poster series focused on key characters from the expansion and was designed for high-traffic transit placements. I’m especially proud of this series for an unexpected reason… […]
Hell’s Ink Tattoo Tour Mark of the devil? Hell’s Ink was a multi-city tattoo shop takeover tour designed to bring Diablo IV into the real world through free flash tattoos, fan meetups, and high energy community events. Ahead of the tour’s expansion in 2023, I was brought on to explore a new visual direction […]