Grav Packaging Overhaul - TY STEVENS CREATIVE

GRAV Packaging Redesign

How It Started

Background

The assignment called for a packaging system that could modernize the look, create stronger shelf presence, and unify the brand across a wide range of products. With dozens of box sizes and formats to accommodate, flexibility was just as important as consistency.

I drove the redesign, working with stakeholders, printers, and product suppliers to bring the system to life. The process balanced creative exploration with practical execution, ensuring that every piece, from small accessories to larger feature products, felt cohesive, on-brand, and production-ready.

Category/Packaging Design

How It Was Made

Who Made It Possible

What makes packaging worth saving?

GRAV’s original packaging was practical, but it lacked the personality to match the company’s innovative products. We set out to create a system of packaging that would jump off the shelves and that customers would want to keep.

Uninspired Packaging

GRAV’s original packaging relied on plain brown cardboard with minimal graphics, designed more for warehouse readability than for the customer experience. While functional, it lacked shelf presence and didn’t reflect the personality of the products inside.

Creating the Building Blocks

Logo Refinement

After the company updated from Grav Labs to GRAV, I updated the logo by refining the shapes so that the wordmark felt bolder and more balanced.

Updated Typography

Inspired by the free-spirited past of counterculture and the clean lines of today’s smoke shops, I chose fonts that blended retro and contemporary styles to give the system a distinct yet flexible voice.