TY STEVENS CREATIVE

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Fuel the Victory

This project brought Overwatch’s in-game Nano Cola, D.Va’s signature drink, into the real world as a limited-edition soda in partnership with Coca-Cola. I explored a bold packaging direction inspired by street art and high-energy visual textures, aiming to blend futuristic esports culture with the appeal of an iced, refreshing beverage.

 

Background

Our task was to translate that fictional brand into a physical collectible soda, creating packaging that felt modern, vibrant, and worthy of fans’ excitement.

My direction drew influence from artists like RETNA and Niels “Shoe” Meulman, combining expressive linework with crisp shapes to create something both artistic and drinkable. The final production moved forward with another designer’s concept that leaned closer to the in-game aesthetic, but the exploration opened up a wide creative playground, these layouts remain some of my favorites from the process.

 

Category/Packaging Design

Skills

Brainstorming
Creative Strategy
Layout Design
Typography
Illustration
Color Theory
Packaging Design
Concept Development
Collaboration

 

 

Tools

Illustrator
Photoshop
InDesign

Collaborators

Jorge Calleja
Ricardo Mireles
Hector Bolanos
Ross Donaldson

What makes packaging worth saving?

GRAV’s original packaging was practical, but it lacked the personality to match the company’s innovative products. We set out to create a system of packaging that would jump off the shelves and that customers would want to keep.

Design Explorations

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