TY STEVENS CREATIVE

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Arrival by Fire?

The Welcome to Hell campaign signaled Lilith’s arrival through ominous digital billboards placed across major cities. What began with city-specific artwork in New York, Los Angeles, Toronto, and Miami expanded into a global rollout of digital takeovers and high-impact outdoor placements.


The campaign gained unexpected momentum when smoke from the Canadian wildfires turned New York’s sky into an apocalyptic orange haze. The real-world atmosphere made the billboards feel eerily prophetic, sparking widespread social posts and coverage from major publications.

 

Background

The brief was to create a motion-driven outdoor campaign that announced Diablo IV’s launch with undeniable presence. The visuals needed to read instantly at scale, translate across a variety of digital billboard formats, and heighten the ominous tone surrounding Lilith’s return. Early success helped expand the rollout into additional markets worldwide.

 

Category/Motion Graphics

Skills

Brainstorming
Creative Strategy

Motion Design
Motion Effects
Typography
Color Grading

Production Prep
Collaboration

 

Tools

After Effects
Premiere Pro
Photoshop

Collaborators

John Mueller
Nikki Scoggins
Michael Carrillo
Rachel Siteman
Daniela Rodriguez
Charie LeMasters
Randy Steingieser

Can you capture someone in a single frame?

Portraits are a snapshot of who someone is in that moment. Sometimes it’s in the way they hold themselves, sometimes it’s a look in their eyes, or even the split second before a smile breaks. My goal is to capture someone's spirit and do it in a way that catches your eye. This collection is a showcase of some of the people I've met, in different places, moods, and lights.

Adrian Arroyo | Zenaikah Belvedere | Jimmy Bennett III | Corey Biggs | Mallory Butcher | Stephany Camacho | Krystle Delgado | Amber Ford | Jean Marie Golden | Sara Grady | Alexa Hatt | Becca Hayden | Angela Kaylor | Leidy Lozano Lopez | Garrett Marchbank | Rebekka Martta | Kelley McCoy | Annie McLaughlin | Martin Nguyen | Brenn O’shea | Dani Opal | James Robert Pulido | Marcia Rondonuwu | Kelly Singh | Lily Tamm | Natalie Tischler | Myesha Williams | Shir Zehavy

Adrian Arroyo | Zenaikah Belvedere | Jimmy Bennett III | Corey Biggs | Mallory Butcher | Stephany Camacho | Krystle Delgado | Amber Ford | Jean Marie Golden | Sara Grady | Alexa Hatt | Becca Hayden | Angela Kaylor | Leidy Lozano Lopez | Garrett Marchbank | Rebekka Martta | Kelley McCoy | Annie McLaughlin | Martin Nguyen | Brenn O’shea | Dani Opal | James Robert Pulido | Marcia Rondonuwu | Kelly Singh | Lily Tamm | Natalie Tischler | Myesha Williams | Shir Zehavy

Best Global Campaign - The Shorty Awards

An UNexpected PARTNERSHIP

The Welcome to Hell billboards went viral when smoke from the Canadian wildfires turned the skies of New York into an apocalyptic orange haze.
The surprising combination created a lot of social media activity and notice from publications.

CREATIVE ALTERNATIVE

While the version above was the final direction, the concept below was my personal favorite and at one point was considered for a campaign refresh.
I love the rapid fire edits, layered symbolism, and visuals.

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