TY STEVENS CREATIVE

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Louder. Faster. Meaner.

Blizzard Entertainment brought back Rock ‘n’ Roll Racing as part of the Arcade Collection, delivering a version that respects the game’s cult-classic roots while cranking the intensity up to 11. My task was to design a logo that captured that same spirit, something that screams metal, explosions, and carnage. The final design pays tribute to the original while embracing the enhancements of the update.

 

Background

The challenge was to reimagine the logo in a way that felt instantly nostalgic to long-time fans, yet polished and powerful enough to sit confidently within a modern remaster. The redesign needed to balance homage with evolution, capturing the raw spirit of the original while elevating it for new platforms and audiences.

 

Category/Logo Design

Skills

Brainstorming
Creative Strategy

Sketching
Typography
Symbol Design
Color Theory
Brand Development
Collaboration

 

 

Tools

Illustrator
Photoshop

Collaborators

Jorge Callega
Hector Bolanos
Dolee Jung
Ben Scanlon

What makes packaging worth saving?

GRAV’s original packaging was practical, but it lacked the personality to match the company’s innovative products. We set out to create a system of packaging that would jump off the shelves and that customers would want to keep.

Project Progression

Early Rounds, Unused Concepts, and Logo Refinement

Logo Variations

Wordmarks & Sigils

Logo Anatomy Breakdown

NEXT PROJECT

GRAV PACKAGING OVERHAUL

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