TY STEVENS CREATIVE

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Mark of the devil?

Hell’s Ink was a multi-city tattoo shop takeover tour designed to bring Diablo IV into the real world through free flash tattoos, fan meetups, and high energy community events. Ahead of the tour’s expansion in 2023, I was brought on to explore a new visual direction for the campaign, a look and feel that blended tattoo culture, Diablo iconography, and the gritty atmosphere of the shops hosting each stop.

While another direction was ultimately chosen for the final rollout, these concepts remain a favorite exploration of mine, for their raw style and attitude.

 

Background

The brief was to develop a visual identity for the Hell’s Ink tour that felt authentic to the tattoo world while still speaking the language of Diablo IV. The concepts needed to work across posters, signage, social assets, and environmental applications inside the participating tattoo shops.

My focus was on building a look that paired bold, graphic forms with the texture and edge of traditional tattoo culture. Something that could stand out at street level and feel right at home in a shop setting.

 

Category/Graphic Design

Skills

Brainstorming
Concept Developement
Creative Strategy

Layout Design
Logo Design
Concept Developement
Typography
Collaboration

 

 

Tools

Photoshop
Illustrator
InDesign

Collaborators

Emily Crosby
Nikki Scoggins
Michael Carrillo
Rachel Siteman
Daniela Rodriguez
Laura Miller

Can you capture someone in a single frame?

Portraits are a snapshot of who someone is in that moment. Sometimes it’s in the way they hold themselves, sometimes it’s a look in their eyes, or even the split second before a smile breaks. My goal is to capture someone's spirit and do it in a way that catches your eye. This collection is a showcase of some of the people I've met, in different places, moods, and lights.

Adrian Arroyo | Zenaikah Belvedere | Jimmy Bennett III | Corey Biggs | Mallory Butcher | Stephany Camacho | Krystle Delgado | Amber Ford | Jean Marie Golden | Sara Grady | Alexa Hatt | Becca Hayden | Angela Kaylor | Leidy Lozano Lopez | Garrett Marchbank | Rebekka Martta | Kelley McCoy | Annie McLaughlin | Martin Nguyen | Brenn O’shea | Dani Opal | James Robert Pulido | Marcia Rondonuwu | Kelly Singh | Lily Tamm | Natalie Tischler | Myesha Williams | Shir Zehavy

Adrian Arroyo | Zenaikah Belvedere | Jimmy Bennett III | Corey Biggs | Mallory Butcher | Stephany Camacho | Krystle Delgado | Amber Ford | Jean Marie Golden | Sara Grady | Alexa Hatt | Becca Hayden | Angela Kaylor | Leidy Lozano Lopez | Garrett Marchbank | Rebekka Martta | Kelley McCoy | Annie McLaughlin | Martin Nguyen | Brenn O’shea | Dani Opal | James Robert Pulido | Marcia Rondonuwu | Kelly Singh | Lily Tamm | Natalie Tischler | Myesha Williams | Shir Zehavy

Announce Highlights

Event Signage Examples

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