Below is a small collection of the digital ads I designed for the Blizzard franchises I worked on as well as my time with GRAV. These campaigns were usually executed across web, social, and third party platforms. The goal was to drive audience attention, engagement, and sales for the iconic games, events, or products.
Halsey | John Mueller | Nikki Scoggins | Michael Carrillo | Rachel Siteman | Laura Miller | Paul Hernandez | Daniela Rodriguez | Dino Sulprizio
SoCIAL MEDIA RECAP VIDEO
For the 2022 Game Awards, Halsey performed "Lilith" dressed as Diablo IV's primary antagonist sharing the same name. The performance led into the reveal of the new Diablo IV cinematic trailer.
I collaborated with Halsey and the Diablo events team to design the stage backdrop, contribute to the overall aesthetic, and the edit the recap video blending live performance footage with the cinematic imagery.
Set Design | Animation | Video Editing | Motion Graphics | Audio Editing | Color Grading | Collaboration
At SXSW(South by Southwest), the GRAV street team handed out branded tasters, which are small marijuana pipes, to musicians, fans, and attendees as part of a grassroots promotional push. To ensure the video was tied to the ongoing event, I sorted and edited the recap video in just four hours, ensuring a release while the event was still unfolding.
Video Editing | Audio Production | Color Grading | Quick Turnaround
For the release of Give It Back by artist Primo, I shot the music video and collaborated directly with Primo to develop the storyboard and visual direction. I then edited the teaser trailer for social media, creating a compelling preview to promote the full release.
Cinematography | Storyboarding | Video Editing | Social Media
For this project, I scouted the filming location, collaborated with the band to shape the storyboard, and handled both cinematography and editing. The final teaser trailer was crafted for social media, generating excitement ahead of the full music video release.
Cinematography | Storyboarding | Video Editing | Social Media
For the release of Rasclat by artist Jake Lloyd, I contributed to casting, shot the music video, and edited the teaser trailer. The piece was designed for social media, building anticipation and setting the visual tone for the full release.
Cinematography | Storyboarding | Video Editing | Social Media | Casting
Jane West | David Daily | Rilee Mineo | Dustee Mineo | Maria Hansen | Jaymes Bostwick | Jordan Box
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To launch the GRAV × Jane West collection of glass pipes, we produced a lifestyle-focused online ad following two sisters through an evening out. From getting ready to the after party, the Jane West pieces naturally fit into each moment. I contributed to casting, collaborated on storyboarding, scouted locations, composed the music, and edited the final video.
Casting | Storyboarding | Music Composition | Video Editing | Collaboration
We produced a minimalist, no-budget style shoot, one light in a darkened office transformed into a clean, dramatic set. The result highlighted the beautiful design of the pieces while proving that strong visuals don’t always require big production resources. I shot and edited the video to bring the collection to life.
Cinematography | Video Editing | Resourceful Production | Collaboration